CNN Election Center 2008

The Client

CNN News

The Assignment

Design new pages for the section on the CNN website dedicated to the 2008 election.

Production

We recognized the enormous significance of the election pages on CNN.com, and took great care to develop extremely detailed layout and design guidelines for the programmers to follow.

The Results

The election coverage pages on the site received over 1.7 billion hits every month. While we know the design wasn’t the only driver for visitors, we like to think it enabled them to assess the many issues on the table so deftly it drove them to revisit the site throughout the campaign.

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