Life in I-Style

The Client

The Italian Trade Commission (ITC), New York office, responsible for the promotion of high end Italian fashion in United States.

The Assignment

Design a series of ads to appear in the exclusive magazine published by Bergdorf Goodman, a luxury goods department store based in Midtown Manhattan in New York City. The ads were part of a full national promotion called Life in I-Style, and promoted Italian luxury items including shoes, eyeglasses, bags, and jewelry.


Given the reputation and exclusivity of Bergdorf’s upscale magazine, it was imperative to achieve a standout image for Life in I-Style. Through expert fashion photography and creative art direction we were able to create an eye-catching series.

The Results

The Life in I-style campaign for Bergdorf Goodman’s magazine branded Italian luxury items with unexpected imagery and sophisticated art direction.

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